The vibrant creative community in Sacramento encompasses a diverse array of designers, performers, entrepreneurs, creators, and other talented individuals. Design Week Sacramento is held annually to hold a variety of workshops, events, and seminars to bring the creative community together.
A kaleidoscope theme was chosen for this year’s Design Week to visually represent the layers of identity and curiosity every designer encompasses. For this year’s campaign, I served as one of the junior designers who presented a concept for the promotional collateral. After a plethora of meetings with the design team to refine our design solutions, my concept was chosen as the identity for this year.
